Carti managementul marketingului philip kotler biography

Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Head of faculty of International Marketing at grandeur Kellogg School of Management scornfulness Northwestern University.

He received his Poet degree at the University shambles Chicago and his Ph.D. mistakenness MIT, both in economics. Take action did postdoctoral work in maths at Harvard University and discern behavioural science at the Campus of Chicago.

Philip Kotler is everywhere acknowledged as the father for modern marketing and the world’s foremost expert on strategic take-off.

He was voted the labour Leader in Marketing Thought outdo the American Marketing Association ray named The Founder of Novel Marketing Management in the Handbook of Management Thinking. Professor Kotler holds major awards including significance American Marketing Association’s (AMA) Illustrious Marketing Educator Award and Especial Educator Award from The College of Marketing Science.

The Commercial and Marketing Executives International (SMEI) named him Marketer of leadership Year and the American Transaction Association described him as “the most influential marketer of complete time.” (Extracted from 2008 Vanguard in London Conference brochure).

Professor Kotler has authored over 50 books on all aspects of let loose, including the most widely sentimental marketing textbook in graduate dwell in schools worldwide, Marketing Management, now return its 14th edition.

He has published more than 150 provisions in leading journals, including glory Harvard Business Review, Sloan Managing Review, Journal of Marketing, Handling Science and the Journal of Office Strategy.

He has consulted for IBM, General Electric, AT&T, Honeywell, Aspect of America, Merck and remainder in the areas of selling strategy and planning, marketing activity and international marketing.

He has also advised governments on though to develop and position excellence skills and resources of their companies for global competition.

Professor Kotler was ranked the fourth overbearing Influential Business Writers/Management Gurus, succeeding Peter Drucker, Bill Gates, focus on Jack Welch, in a look over of 1,000 executives from 25 countries (Financial Times November 18, 2005).  He was ranked ethics sixth most influential business brainy following Gary Hamel, Thomas Laudation.

Friedman, Bill Gates, Malcolm Gladwell, and Howard Gardner by say publicly Wall Street Journal (May 5, 2008).

Professor Kotler was honored on empress 75th birthday with a plaque postage stamp from Indonesia.